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Primizia, when excellence meets cool design.
CLIENT
MORE INFO
PRIMIZIA “Macelleria di Qualitá” is a high-quality butcher’s chain located in SISA supermarkets offering the best meat and freshly ready-to-cook products prepared daily.
“PRIMIZIA” means “excellence” in Italian.
The challenge was to create an innovative and clean visual identity reflecting the high quality of the product with a vintage feel.
MY ROLE
Branding, Logo Design, Visual Identity, Creative Direction, Marketing Collaterals, Packaging, Illustration, Retail Design.
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